Candy Crush

For close to two years now, millions of people all over the world spend a considerable amount of time each day swiping their smart phones and tablets in order to arrange colorful candies, hoping to create the best combo and advance to the next level. They are playing a wildly addictive mobile game called Candy Crush Saga. The game is overwhelmingly successful because it has been downloaded more than 500 million times.

In order to fully appreciate the game’s impact, consider the fact that a game with half a million downloads is already considered a successful app. Part of the game’s allure is the ingenious gameplay and the way it challenges users through an ever changing set of objectives that they need to accomplish. It never gets boring and it never gets predictable even in the higher levels of the game.

Billion Dollar Sales: Video Game App Success

Another reason why it is so attractive for first time users is the fact that you can download it for free. The game is the brainchild of an Irish company called King Digital Entertainment. The company created a surefire moneymaking scheme by giving the game away for free but charging users for extra lives and for different types of boosters that will help them overcome challenging levels.

In more than a year King Digital Entertainment made close to two billion dollars in sales. And the company was able to retain close to half a billion dollars as pure profit. As a result, King Digital Entertainment announced an initial public offering and this move could attract investors willing to pour billions of dollars into the company’s coffers.

Many investors are upbeat about the company’s future success. They based their prediction on the fact that King Digital is the same creator of the 10th highest grossing game in the United States called Pet Rescue Saga. If you want to learn more about King Digital click on the following link: Kings (makers of candy crush) video game app success.